Life is a journey. Do it on two wheels.”

We hope something of this attitude is captured. This world-class, built for purpose home for the Triumph Motorcycle brand has become a site of pilgrimage for visitors from around world.

The experience showcases the design excellence and human eneavour that goes into the manufacture of each and every Triumph motorcycle born on this site.

Comprised of eight thematic zones set across two floors, the exhibition presents a chronology of Triumph’s historic and contemporary achievements in motorcycle performance, engineering, manufacture and popular culture, charting a clear bloodline to today’s brilliant range of bikes.

play button

What’s the story...

This is passionate story about precision and engineering excellence, told by the people who make triumph bikes, and by the people who ride them.”

What the client said...

This new Triumph facility not only exceeds the high expectations we set, but delivers a truly engaging and immersive experience that can be comfortably considered one of the very best of its kind. The passion and collaboration we had with Studio MB, on the design, content, technology and project management has been fundamental to the success of this great motorcycling and engineering visitor experience.”