Product of hard work
JCB Customer Experience, JCB India
The story of a nation
Al Salam Palace Museum
Golden age
The Spanish Gallery
A city at sea
Carrier Experience for the Fleet Air Arm Museum
Spirit of belonging
Ad Gefrin Distillery and Anglo-Saxon Museum
The Last Tsar and Tsarina
Nicholas and Alexandra: The Last Tsar and Tsarina
My kingdom for a horse
Bosworth Battlefield Heritage Centre and Battlefield Trail
Change is the only constant
Dynamic Earth, Various Galleries
Dressed to kill
Henry VIII: Dressed to Kill
Face to face with the Romans
Eboracum: Face to Face with the Romans
Gie me ae spark o’ nature’s fire
Robert Burns Birthplace Museum
Life on the frontier of empire
Roman Vindolanda Museum & Roman Army Museum
A life everlasting
Fascinating Mummies & Catherine the Great
Rebels with a cause
Magna Carta, The Changing Face of Revolt
Dynasty, death, discovery
King Richard III Visitor Centre
Made in Coventry
Coventry Transport Museum
Hardware and software
York Army Museum
Not all treasure is gold
Open Treasure
For the ride
Triumph Factory Visitor Experience
The epic made personal
The D-Day Story
“
A product of hard work.”
Located within the new JCB India headquarters in Ballabgarh near Delhi, India, this state-of-the-art customer experience was designed to showcase the company’s full range of machines that are proudly and exclusively ‘Made in India’.
The experience combines guided interpretation and exhibition presentations, including eight AV exhibits, on everything from the live manufacturing process to exploring the company’s history. Storylines include JCB’s contribution to India’s infrastructure and economic development as well as the technical and innovative aspects of JCB’s design process and state-of-the-art manufacture, after sales services and equipment.
What’s the story...
“
This is a story of engineering excellence, presenting the growth and success of a company intertwined with that of the nation.”
What the client said...
“
The India growth story and that of JCB is closely intertwined. Studio MB’s design has creatively blended interactive audio-visuals with responsive lighting and engaging displays to bring this story out. Visitors have been awe-struck. This new facility is one which our shareholders, management, employees and customers are very proud to show.”
